Economics

Market Study Reveals Benefits of Captions and Transcripts

It's been argued that captions and transcripts increase viewership because the searchable text makes it easy for visitors to find what they're looking for. Now a study, performed by Discovery Digital Networks on behalf of 3PlayMedia, provides some solid evidence: 13% more views in the first 2 weeks after adding text to the video.

Posted on July 20, 2014 at 4:10 am in HighlightsEconomics

Business Analysis Firm Issues Report on Accessible Technology

Gartner, an international consulting firm with deep expertise in information and communication technologies, has issued an interesting report on accessibility entitled "Market Trends: New Technologies Benefit Employees and People With Disabilities” [link is to a press release; the report must be purchased]. Pointing to an already large and growing market segment that's looking for accessible products, the analysts recommend ICT companies adopt one of three strategies:

Posted on December 18, 2013 at 10:26 am in HighlightsEconomics

Surveys on Costs and Benefits of Accessibility

Fundosa Technosite S.A. is the Spanish foundation that participates in much of the work on e-accessibility in Europe, and a major GPII partner -- they lead the Cloud4All project.

Posted on May 27, 2013 at 6:05 am in HighlightsEconomics

Report on Vision Loss Estimates Worldwide Annual Costs at $3 Trillion

A new report on the economic impact of vision loss from the International Federation on Ageing estimates its global costs at almost $3 trillion a year. The estimates are based on 285 million people who have low vision or are blind, with both direct and indirect costs, in developed and developing countries. The costs are expected to rise as the population ages, reaching $3.5 trillion by 2020.

Some of the key cost factors are: