Market Study Reveals Benefits of Captions and Transcripts

It's been argued that captions and transcripts increase viewership because the searchable text makes it easy for visitors to find what they're looking for. Now a study, performed by Discovery Digital Networks on behalf of 3PlayMedia, provides some solid evidence: 13% more views in the first 2 weeks after adding text to the video. The results appear as part of an excellent report by 3PlayMedia, a captioning provider; readers can find full descriptions of captioning and transcript methods, implications for search engine optimization, best practices for video publishers, and details on where captioning fits in the constantly evolving world of online media.

Posted on July 20, 2014 at 4:10 am in HighlightsEconomics